Restless thinking,
tenacious in pursuit
of excellence
Aim
We founded Spinach in 2002 with the somewhat utopian intention of creating an ideal qualitative research agency with a genuinely different way of working. Our aim has been to do great work, to have delighted, loyal clients and to develop a team of excellent, motivated people working together in an inspirational office environment.
Spinach is an independent agency. Tom Conway, Lucy Morris and Gary Cawker are the 3 shareholders. Tom and Lucy founded Spinach in 2002 and Gary became a Director in 2007 after 4 years as an Account Director.
Mantra
Our mantra is ‘restless thinking, tenacious in pursuit of excellence’ and we apply this to all aspects of our business.
And we mean all aspects of our business. Restless thinking permeates our culture, in the way we approach our projects, field management, human resources, operations and financial management.
Attitude
One of our core beliefs is that if you work better together you produce better work.
We work hard at developing people at Spinach and we have regular experiential sessions, the purpose of which is to foster a collaborative, open and supportive team spirit.
We’re not keen on mediocrity so our aim is to have a team brimming with talent, passion and commitment.
